Marketing Manager (Remote)

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Requirements:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field, or at least 8+ years of practical experience in the Marketing function.
• At least 4+ years of experience in a B2B marketing role, preferably in the cybersecurity or SaaS sectors.
• Proven experience building a successful B2B marketing lead engine for a cybersecurity product.
• Experience crafting and executing integrated partner marketing campaigns and events.
• Proven track record in building and running successful sales enablement and customer success programs.
• Proficiency in CRM systems (e.g., HubSpot) for lead nurturing and management.
• Strong leadership skills to coordinate and collaborate with a distributed marketing team.
• Strong analytical and problem-solving skills with a data-driven approach.
• Excellent communication and interpersonal skills.
• Fluent in English, with strong written and verbal communication skills.

Responsibilities:

• Develop and implement comprehensive marketing strategies to establish Blackpanda’s position as a leading cybersecurity SaaS player in the Philippines.
• Conduct market research to identify trends, competitor strategies, and opportunities in the cybersecurity and technology sectors.
• Craft and refine market positioning to ensure messaging resonates with target audiences.
• Oversee brand positioning and messaging across all marketing channels.
• Plan and execute integrated marketing campaigns for lead generation and customer retention.
• Optimize digital, events, and partnership channels for campaign effectiveness.
• Collaborate with sales and product departments for cohesive marketing strategies.
• Coordinate with regional marketing teams for execution alignment and best practices.
• Lead and communicate with the distributed marketing team for seamless initiative implementation.