Senior Paid Marketing Strategist (US)

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Requirements:

• 6+ years of experience in media buying and performance marketing, with a focus on paid social channels.
• Proven ability to manage six-figure budgets while delivering strong performance.
• Experience integrating influencer content into paid social strategies.
• Expertise in running end-to-end campaigns from ideation to performance measurement.
• Strong analytical skills and a creative mindset driven by results.

Responsibilities:

• Lead and manage paid social channels, building and executing a clear strategy for customer acquisition and revenue growth.
• Collaborate across teams, particularly with influencer marketing, measurement, creative, and operations, to ensure an integrated approach to paid marketing.
• Develop full-funnel strategies that encompass both demand creation and demand capture tactics.
• Possess a resilient attitude towards uncertainty and strong problem-solving abilities.