Brand Marketing Specialist (North America)

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Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in brand marketing, preferably in gaming or entertainment.
• Passion for gaming with knowledge of Genshin Impact and the gaming community.
• Strong logical thinking and clear articulation of ideas.
• Experience with brand partnerships and influencer collaborations.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong project management and organizational skills.
• Familiarity with social media platforms and digital marketing strategies.
• Analytical mindset for interpreting data into actionable insights.

Responsibilities:

• Assist in the development and execution of brand marketing strategies aligned with company goals in North America.
• Collaborate with teams for integrated promotional campaigns across multiple channels.
• Create and manage content for marketing efforts including influencer collaborations and digital ads.
• Generate creative ideas to enhance campaigns in brainstorming sessions.
• Conduct market research and competitor analysis for brand growth.
• Track campaign performance and provide actionable insights.
• Build relationships with industry partners to expand brand presence.
• Stay updated on gaming trends to ensure competitiveness.