Sr. Manager, CRM & Lifecycle Marketing

Posted 2024-10-21

💎 Seniority level: Manager, 8+ years for CRM experience; 3+ years managing a team

📍 Location: United States

💸 Salary: 180000 - 195000 USD per year

🔍 Industry: Event Ticketing

⏳ Experience: 8+ years for CRM experience; 3+ years managing a team

🪄 Skills: LeadershipSQLAndroidStrategyCollaboration

Deep understanding of customer lifecycles, segmentation, and user behavior.
Experience with Braze or similar CRM platforms.
8+ years of experience with email, mobile push, and SMS marketing campaigns; experience with Mobile Apps and eCommerce is a plus.
3+ years of experience managing a CRM team.
Data-driven approach to increasing customer engagement and lifetime value.
Comfortable with SQL, experimentation models, and customer analytics.
Ability to thrive in a fast-paced environment while managing multiple projects.

Develop CRM vision, ambitious growth targets, and a roadmap for Gametime’s business impact.
Coach and motivate a high-performing CRM team, utilizing best practices in experimentation.
Create personalized customer journeys through effective segmentation strategies.
Align CRM initiatives with company objectives, partnering with Finance to meet targets.
Collaborate with data, creative, and product teams for CRM project execution.
Advocate for CRM insights with cross-functional teams and leadership.
Establish best-in-class practices for customer experience and manage vendor relationships.