Data Scientist - SEM Bidding

View full description

Requirements:

• Bachelor’s degree in Data Science, Mathematics, Statistics, Computer Science, or related field.
• 4+ years of experience in SEM campaign management and optimization.
• Expertise with Google Ads and familiarity with automated bidding systems.
• Experience with machine learning libraries (e.g., Scikit-learn, TensorFlow).
• Proficient in Python/R and SQL for data analysis and predictive modeling.
• Experience with business intelligence visualization software (e.g., Tableau, Power BI, Sigma).

Responsibilities:

• Develop and deploy predictive models to optimize SEM bidding strategies.
• Structure campaigns for efficiency and scalability, using clustering techniques.
• Generate detailed reports on campaign performance and communicate insights to stakeholders.
• Collaborate with marketing and finance teams to inform financial planning.
• Stay informed on market trends to maintain a competitive advantage.