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Senior Specialist, Client Partnerships - Auto, Retail, or Media & Entertainment

Posted 2024-10-21

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💎 Seniority level: Senior, 6+ years

📍 Location: Canada

🔍 Industry: TV/Video advertising technology

🏢 Company: VDX.tv (aka Exponential Interactive)

⏳ Experience: 6+ years

🪄 Skills: LeadershipBusiness DevelopmentProduct ManagementCross-functional Team LeadershipStrategyBusiness developmentCommunication SkillsAnalytical SkillsCollaboration

Requirements:
  • 6+ years of marketing strategy experience.
  • Sales background or demonstrated aptitude for sales skills preferred.
  • Agency experience leading relationships with senior marketers at brands.
  • Brand marketing experience managing and strategizing campaigns as an internal marketer.
  • Ability to discuss marketing strategy with senior marketing leaders.
  • Proven relationship building capabilities with key marketing decision makers.
  • Strong understanding of marketing industry trends and technologies.
  • Strong knowledge of leveraging brand marketing to drive impact.
  • Self-motivated and comfortable working independently as well as part of a team.
  • Strong work ethic, hunger to learn, and drive to improve.
  • Problem solver and team player.
Responsibilities:
  • Act as primary client-facing lead for prospective and current clients, both agency and direct.
  • Generate activity and revenue to promote growth within the Automotive, Retail or Media & Entertainment sector.
  • Map out the industry landscape and develop a prioritized outreach strategy to connect with marketing leaders and decision-makers.
  • Set up meetings and engage in strategic discussions with marketing leaders.
  • Research each company and their marketing strategies to prepare for meetings.
  • Educate marketing leaders on unique cross-platform video solutions.
  • Establish long-term relationships to become a valued strategic partner.
  • Provide campaign strategy consultation and analysis.
  • Listen carefully to understand customer challenges and curate creative solutions.
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