Brand & Design Lead

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Requirements:

• Passionate about the web3 industry, its culture, aesthetics, and brands.
• Experience designing for Web3 projects or ecosystems is a must.
• Proven track record in managing end-to-end design processes for brand and marketing launches, including significant contributions to design guidelines and systems.
• 5+ years of experience in visual and brand design, with a proven track record in creating brand and marketing assets.
• Proficiency in design tools like Adobe Creative Suite, Figma.
• Skilled in simplifying and effectively communicating technical or complex concepts through innovative design solutions.
• Proactive and self-directed, thriving independently in dynamic work environments while taking full ownership of projects.
• Possesses strong communication and interpersonal skills, fostering effective teamwork and collaboration.

Responsibilities:

• Define and lead SOCKET’s brand and visual identity to create a cohesive aesthetic that resonates with Web3 communities.
• Collaborate with product, marketing, and community teams to ensure consistent branding across web, product, print, and social media.
• Craft SOCKET’s story through a foundational brand voice and compelling visual design.
• Manage end-to-end brand and marketing projects, including product launches and campaigns.
• Create graphics & visuals to amplify storytelling on digital platforms.
• Simplify complex technical concepts into relatable, visually striking designs.
• Stay updated with crypto and digital design trends to bring fresh ideas to SOCKET’s branding efforts.
• Shape how SOCKET is perceived across the Web3 ecosystem, building a brand that inspires trust and innovation.