Digital Content Automation Specialist

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Requirements:

• Bachelor’s degree in Communications, Marketing, Business, or a related field.
• A minimum of three years of experience supporting automated digital communication activities (a Master’s degree may substitute for two years of experience).
• Knowledge of digital communications strategies, tools, and automation platforms.
• Understanding of email marketing and CRM solutions, including basic programming concepts.
• Ability to analyze campaign performance metrics and make data-backed recommendations.

Responsibilities:

• Develops, coordinates, and executes targeted digital communications to all Alliance audiences.
• Works with internal stakeholders and vendors to facilitate digital communications.
• Performs testing, analyzes the results of digital communications campaigns, and makes recommendations for improvement.
• Leverages the Alliance’s CRM platform to enhance communication and marketing efforts in support of organizational strategic initiatives.