Marketplace Executive

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Requirements:

• 2-3 years of experience in a similar role, managing campaigns.
• Strong analytical skills to track and optimize campaign performance.
• Ability to collaborate with teams to align ads with product launches and promotions.
• Up-to-date on Amazon trends and competitive landscape.
• Proficient in Helium 10 and Amazon advertising tools.

Responsibilities:

• Develop and execute Amazon strategies aligned with overall business goals, focusing on driving sales and increasing visibility.
• Manage end-to-end Amazon advertising campaigns, including keyword research, campaign setup, budget management, and performance analysis.
• Monitor and analyze campaign performance metrics to achieve maximum return on ad spend.
• Collaborate with the marketing and product teams to ensure that advertising efforts are aligned with product launches, promotions, and overall brand messaging.
• Stay current with industry trends, Amazon algorithm updates, and competitive landscape to proactively adapt strategies and maintain a competitive edge.
• Conduct regular competitor analysis to identify opportunities and areas for improvement, adjusting strategies as needed to maintain a strong market position.
• Utilize Amazon's advertising tools (Helium 10 is compulsory) and platforms effectively, while exploring innovative solutions to enhance campaign performance and efficiency.