Product Marketing Manager - AI

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Requirements:

• Experience in a product marketing function for enterprise IT products (SaaS experience preferred).
• Passion for the AI and data marketing.
• Strong inter-personal management skills.
• Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments.
• Appetite to deliver strong results and innovation.
• Growth mindset - someone who is not afraid to think big and take on risk.
• Willingness to roll up their sleeves.
• Exceptional verbal and written communication skills.
• Ability to work and thrive in a self-starter, fast-paced and changing environment.
• Love for diverse work assignments and the opportunity to try new approaches.

Responsibilities:

• Be responsible for go-to-market planning and execution for Canonical's range of MLOps and data products.
• Lead on content dissemination, campaign development and planning for product launches.
• You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.
• Conceiving and executing customer base communications and marketing programs to upsell and cross sell into our large base of customers.
• Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels.
• Work with other teams to plan event, webinars and support paid and social media promotion.
• Create and execute content strategies that drive product interest and adoption with relevant target audiences.
• Monitoring the competitive landscape to define product positioning that differentiates.