Manager, CRM/Email

View full description

Requirements:

• 3+ years’ experience in a direct-to-consumer CRM role, with email marketing experience.
• Expert user of CRM platforms like Salesforce/ExactTarget and Adobe Campaign.
• Familiarity with personalization martech tools and strong proficiency in data analysis.
• Working knowledge of HTML, CSS, AMPScript, and basic SQL, as well as email marketing best practices.

Responsibilities:

• Manage the CRM functions for a portfolio of leading brands, developing strategies for email and mobile marketing.
• Oversee email production processes within ESP platforms and provide guidance on best practices.
• Develop documentation for CRM processes, KPIs, and email campaigns.
• Plan and maintain the email promotional calendar and analyze trends to share actionable insights.