Senior Copywriter

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Requirements:

• Native or near native written English language communication skills.
• 4+ years of experience in B2B copywriting, preferably in SaaS, cloud technology, or web hosting companies.
• Able to write for different mediums (web, email, social, etc.) and user personas of varying technical capability, focusing on clear, concise and conversational copy.
• Excellent editing and proofreading skills, ensuring all copy is grammatically accurate and factually correct.
• Proven experience writing B2B-focused user content that drives customer engagement and conversions.
• Experience creating content for email campaigns, product descriptions, blogs, and landing pages.
• SEO proficiency, with the ability to create content that ranks and drives organic traffic.
• Familiarity with cloud and web hosting technologies, with the ability to translate technical content into engaging copy suited to multiple buyer personas.
• Strong project management skills, capable of managing multiple tasks and meeting tight deadlines.

Responsibilities:

• Craft Original Copy: Write engaging, technically sound content for various marketing channels, including email campaigns, product descriptions, landing pages, blogs, and more.
• Ensure Technical Accuracy: Break down complex technical concepts related to cloud hosting and web development into easily digestible, actionable content without getting lost in the detail.
• Support Lifecycle Campaigns: Develop compelling copy for all stages of the customer lifecycle, particularly through email campaigns, nurture flows, and re-engagement content.
• Create Customer Facing Assets: Develop content for monthly newsletters, product updates, new product launch emails, case studies, and promotional materials.
• Collaborate Cross-Functionally: Work closely with marketing, product, and design teams to align messaging with DigitalOcean's brand voice and business objectives.
• SEO and Content Optimization: Create SEO-optimized content for blogs, landing pages, and product pages to drive organic traffic and conversions.
• Content Performance Improvement: Use data and A/B testing insights to continuously refine and optimize copy for improved engagement and conversions.
• Drive Engagement: Create effective calls-to-action (CTAs) and conversion-focused messaging that drives action across various digital touchpoints.
• Market Research: Stay updated on cloud hosting industry trends, customer needs, and competitor activities to ensure content is relevant and engaging.