Head of Growth, UK

View full description

Requirements:

• 8+ years of Growth experience within direct-to-consumer businesses.
• Deep experience managing a £1 million+ monthly paid marketing budget.
• Experience scaling multiple performance marketing channels including paid social, paid search, affiliates, and more.
• Experience leading cross-functional projects with various stakeholders.
• Exceptional communication skills, both written & verbal.
• Experience developing growth loops across the full funnel and customer lifecycle.
• Self-motivated and capable of managing multiple work streams.
• Analytical skills to understand cohort analytics and model multi-touch attribution.
• Prioritization skills to identify and focus on growth opportunities.

Responsibilities:

• Lead all aspects of growth and marketing, from user acquisition to increasing lifetime value and customer retention, ensuring alignment with overall business objectives.
• Lead a high-performing growth function, fostering a culture of experimentation and continuous improvement.
• Develop and execute a UK-specific growth strategy across multiple channels, including paid social, paid search, lifecycle, affiliate, TV, and organic growth.
• Own all customer acquisition channels, both directly and through agency partnerships. Optimize channel performance through data-driven insights and strategic adjustments.
• Continuously look for new growth opportunities, managing a backlog of initiatives, prioritizing based on potential impact.
• Gather UK market intelligence and perform competitive analysis to inform business decisions.
• Work with the UK leadership team to align growth initiatives with business goals and collaborate with global teams.
• Use data and analytics to drive strategic decisions and optimize growth outcomes.
• Manage regular reports on marketing performance and growth metrics, ensuring insights are communicated to stakeholders.
• Prepare and deliver regular presentations to senior management, providing updates on growth performance and recommendations.
• Lead efforts to grow the Hims & Hers brand presence in the UK.