Performance Marketing Analyst

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Requirements:

• An experienced digital marketer who constantly strives to learn new skills and be a part of a dynamic agency environment.
• Experience in branding and performance campaigns.
• Strong understanding of digital channel dynamics (local and global).
• Ability to be articulate and concise in communication (verbally and written).
• Strong presentation skills.
• Exceptional organisational skills and detail-oriented mindset.

Responsibilities:

• Oversee the execution of performance marketing and display campaigns to ensure the highest standards across our portfolio, in line with client objectives and budgets.
• Demonstrate an in-depth practical knowledge of Paid Media best practice, Optimisation Framework, Account Structure, Bidding Strategy, Targeting types, and their application to campaigns to generate a high standard of delivery.
• Build campaigns & strategies that are structured into clear frameworks focused on client business objectives & are built upon solid insight.
• Demonstrate an in-depth practical knowledge of Google Ads, Facebook ads, Tiktok and tracking systems like GA and Firebase.
• Manage a range of resource to deliver effective marketing campaigns and programmes.
• Own strategic client relationships.
• Help drive our vision of paid media to the next level.
• Perform as a seasoned performance marketer who constantly strives to learn new skills and be a part of a dynamic agency environment.
• Build strategic optimisation and testing frameworks to deliver outstanding results for clients.
• Test new technologies, data and betas to deliver innovation.
• Support internal product development and implementation across paid media, display and programmatic campaign management.
• Relationship building with publishers and ad technology providers.
• Support and mentor junior team members with their training and development.