Video Content Creator

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Requirements:

• Experience: 3-5 years of experience editing, producing, and publishing social-first content tailored for specific platforms (YouTube, Instagram, TikTok, Twitter, LinkedIn).
• Social Media Expertise: Avid social media user with a deep understanding of TikTok, Instagram, YouTube, and other relevant platforms.
• On-Camera Presence: Comfort with on-camera work since you'll be a regular face and voice in our content.
• Content Production Skills: Ability to produce, shoot, and edit short-form videos, photography, and create graphics independently.
• Creative and Strategic Thinking: Ability to work off a brief as well as pitch original concepts, regularly contributing ideas for all organic social media content.
• Trend Responsiveness: Ability to promptly identify social media trends and respond accordingly.
• Visual Aesthetic: Keen eye for visual identity and brand aesthetic.
• Portfolio: A portfolio showcasing your social media content and video experience.
• Analytical Skills: Ability to optimize content strategically to drive results.

Responsibilities:

• Content Creation: Lead the conception, creation, and production of high-quality video content, tailored for specific social media platforms.
• UGC Lead: Be the primary (on-camera) content creator for our video channels, comfortably speaking on Paxful, crypto and relevant trends.
• Trend Utilization: Utilize knowledge of social trends and best practices to deliver creative, fresh ideas for our social accounts on a regular basis.
• Collaboration: Work closely with brand and marketing team leads to develop and implement content for product launches, marketing campaigns, and new initiatives.
• Performance Analysis: Analyze performance metrics and use data to optimize content that drives growth, engagement, and reach across all social media platforms.
• Brand Consistency: Ensure all content aligns with the visual identity and aesthetic of our brand.
• Collaboration with Internal Teams: Partner with internal teams to identify new opportunities to drive brand awareness through content, such as event highlights, employee interviews, and behind-the-scenes at Paxful.