Campaigns Analyst (Social Media)

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Requirements:

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Familiarity with a variety of social media platforms and social media analytic tools.
• Basic understanding of digital advertising principles and platforms.
• Excellent communication and interpersonal skills, with the ability to work collaboratively in a multidisciplinary team environment.
• Demonstrable ability to work under pressure, taking action and getting things done, both in managing your own workload and that of others.
• Inquisitiveness and adaptability, particularly in relation to new technology and the use of social media for research.
• Excellent written, verbal and interpersonal communication skills.
• Commitment to Moonshot’s mission.
• Candidates will be expected to undertake any relevant security clearance procedures per the needs of clients.
• In addition, we require all candidates to be eligible to work in the US and will require proof of this alongside vaccination status.

Responsibilities:

• Monitoring and analyzing social media trends, including engagement metrics and audience demographics.
• Monitor and generate regular reports on campaign performance, highlighting key insights and opportunities for improvement.
• Coordinate with teams to develop ad creatives and messaging that resonates with target audiences.
• Conduct keyword research and analysis to inform advertising strategies.
• Use analytic tools to track and measure the effectiveness of campaigns and content.
• Collaborate with the intelligence insights team to incorporate emerging trends into strategies for outreach and engagement.
• Assist in the creation and optimization of digital advertising campaigns across various platforms including Google ads, YouTube ads, and alternative platforms.