Paid Media Manager

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Requirements:

• 5+ years of campaign management experience, with strategic expertise on multiple advertising platforms (e.g., Google, Facebook, Bing, Twitter, Pinterest, Amazon, etc.)
• 18+ months of experience managing and mentoring direct reports
• Experience directly managing monthly budgets of $200k
• Experience with Google Analytics and Tag Manager, ability to flag issues/error and help troubleshoot
• Familiarity with project management tools like Asana and Basecamp
• Google Ads and Facebook Blueprint certifications a plus
• Experience with Google Merchant center and/or feed management platforms is a plus

Responsibilities:

• Develop and execute paid media strategies across Meta, Google, Bing, TikTok, LinkedIn, and other emerging platforms.
• Independently manage multiple accounts with minimal supervision, ensuring all campaigns meet client KPIs and business goals.
• Regularly communicate with clients about performance and address any concerns that arise.
• Troubleshoot issues using available tools and resources, showing a strong ability to self-solve and learn.
• Analyze data (ROI, ROAS, CPA, CTR, etc.) and turn insights into actionable strategies to optimize performance.
• Collaborate with the creative team to ensure high-performing ads and assets are utilized.
• Stay updated with the latest trends and updates in paid media, applying new knowledge to improve campaign results.
• Run A/B tests and take calculated risks to drive positive results for your clients.
• Manage, mentor, and assist junior team members, providing guidance and oversight of their accounts.