CRM Marketing & Data Strategy Manager [Remote-US]

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Requirements:

• Bachelor's degree in STEM or a related quantitative field (e.g., Engineering, statistics, Computer Science) or relevant experience.
• 12 or more years of experience in analytics, with a focus on CRM and consumer engagement.
• 6 or more years of hands-on experience with Salesforce Marketing Cloud and Salesforce CRM.
• Proficiency in data querying and analysis tools such as SQL, Google, Excel.
• Experience with Tableau, Python, and web analytics tools (e.g., Datorama, Looker, Adobe, Google Analytics).
• Strong understanding of email best practices, testing, and optimization.
• Experience with project management tools (e.g., JIRA, Asana).
• Knowledge of data privacy and governance policies.
• Excellent communication skills and ability to translate complex data into actionable insights.
• Team-oriented, with a positive attitude and collaborative approach.

Responsibilities:

• Develop and implement a robust CRM lead scoring data strategy to support business growth and customer relationship management initiatives.
• Collaborate to ensure data integrity, consistency and security across our platforms.
• Create and refine lead scoring models to prioritize high-quality leads.
• Manage and execute email, chatbot and text marketing campaigns within SFMC for lead nurturing and acquisition.
• Lead cross-functional collaboration for the execution of sophisticated marketing journeys.
• Work closely with cross-functional teams to identify opportunities for CRM enhancements and automation.
• Lead efforts to configure and customize Salesforce to meet evolving business needs.
• Ensure compliance with corporate, legal, and regulatory requirements.
• Analyze and report on campaign performance, offering recommendations for improvement.
• Monitor email, text and chatbot deliverability and maintain best practices for data hygiene and privacy.
• Stay abreast of the latest Salesforce innovations and industry trends.
• Identify and implement opportunities for process improvements, data enrichment, and technological advancements within the CRM environment.