CRM Marketing & Data Strategy Manager [Remote-US]

Posted 4 months agoInactiveViewed

💎 Seniority level: Manager, 12 or more years of experience in analytics, with a focus on CRM and consumer engagement

📍 Location: United States, Pacific Time, NOT STATED

💸 Salary: $179,000 - $220,000 per year

🔍 Industry: Insurance

🗣️ Languages: English

⏳ Experience: 12 or more years of experience in analytics, with a focus on CRM and consumer engagement

🪄 Skills: Project ManagementPythonSQLSalesforceGoogle AnalyticsJiraTableauStrategyData scienceCommunication SkillsCollaborationCRM

Bachelor's degree in STEM or a related quantitative field (e.g., Engineering, statistics, Computer Science) or relevant experience.
12 or more years of experience in analytics, with a focus on CRM and consumer engagement.
6 or more years of hands-on experience with Salesforce Marketing Cloud and Salesforce CRM.
Proficiency in data querying and analysis tools such as SQL, Google, Excel.
Experience with Tableau, Python, and web analytics tools (e.g., Datorama, Looker, Adobe, Google Analytics).
Strong understanding of email best practices, testing, and optimization.
Experience with project management tools (e.g., JIRA, Asana).
Knowledge of data privacy and governance policies.
Excellent communication skills and ability to translate complex data into actionable insights.
Team-oriented, with a positive attitude and collaborative approach.

Develop and implement a robust CRM lead scoring data strategy to support business growth and customer relationship management initiatives.
Collaborate to ensure data integrity, consistency and security across our platforms.
Create and refine lead scoring models to prioritize high-quality leads.
Manage and execute email, chatbot and text marketing campaigns within SFMC for lead nurturing and acquisition.
Lead cross-functional collaboration for the execution of sophisticated marketing journeys.
Work closely with cross-functional teams to identify opportunities for CRM enhancements and automation.
Lead efforts to configure and customize Salesforce to meet evolving business needs.
Ensure compliance with corporate, legal, and regulatory requirements.
Analyze and report on campaign performance, offering recommendations for improvement.
Monitor email, text and chatbot deliverability and maintain best practices for data hygiene and privacy.
Stay abreast of the latest Salesforce innovations and industry trends.
Identify and implement opportunities for process improvements, data enrichment, and technological advancements within the CRM environment.