HR factory

HR Factory is a tech-focused startup specializing in innovative human resources solutions. Although currently without employees, the company is actively seeking to expand its team with a Frontend Developer to enhance its digital platforms.

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📍 Lithuania

💸 3500 - 3500 EUR per month

🔍 ECommerce, CPG (Consumer Packaged Goods)

  • 3-5 years of experience in email and SMS marketing, ideally in eCommerce or with a CPG brand.
  • Experience managing large subscriber lists and with digitally native brands.
  • Familiarity with ad spend-driven direct-response marketing teams.
  • Strong analytical skills and a data-driven approach.
  • Experience with Klaviyo, Shopify, and Recharge is ideal.
  • Knowledge of email marketing best practices, including subject lines, messaging, list management & segmentation, deliverability, and CAN-SPAM laws.

  • Developing strategy and leading the execution of Retention marketing programs across email, push, SMS, subscription, and CRM marketing initiatives.
  • Creating and managing subscription workflows for customer retention, reactivation, and churn reduction.
  • Working cross-functionally to design, build, and execute automated and triggered campaigns across direct marketing user journeys.
  • Managing customer loyalty and referral programs.
  • Overseeing list building, conversion flows, and abandoned cart/session flows.
  • Maintaining marketing calendars for promotions and launches.
  • Collaborating with omnichannel efforts and supporting cohesive campaign execution.
  • Analyzing campaign performance to optimize marketing strategies.

Data AnalysisHTMLCSSJavaJavascriptShopifyGoogle AnalyticsData analysisGoCommunication SkillsAnalytical SkillsCollaborationMicrosoft ExcelJavaScript

Posted 2024-10-19
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