Senior Marketer For Fast Growing Media Company (Toronto, Fully Remote)

View full description

Requirements:

• 5+ years of demand generation marketing experience within a B2B context.
• Fluency in Canadian rules and best practices for email marketing.
• Familiarity with Salesforce or similar CRMs a plus.
• A Bachelor's Degree or global equivalent in related discipline.
• Master's degree or global equivalent a plus.

Responsibilities:

• Own all elements of demand generation from strategy to execution.
• Generate demand using a robust toolkit of methodologies, including direct email, paid media, content marketing, SEO, and social media.
• Run audience and B2B marketing campaigns.
• Leverage and evolve marketing practices and CRM to nurture leads and increase conversion rates.
• Conduct web research to identify opportunities for business development.
• Work with CRO, VP Sales, and CEO on marketing tactics and creative.
• Support outbound efforts through marketing-assisted campaigns and collateral.