Creative Strategist - Paid & Social Media

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Requirements:

• Proven experience in creative strategy for performance marketing or DTC e-commerce
• Strong ability to develop ad angles and hooks that stop the scroll and drive action.
• Excellent copywriting skills with an understanding of direct-response marketing.
• Ability to interpret data-driven insights to refine creative strategy.
• Experience managing video and static ad production in a paid media environment.

Responsibilities:

• Develop ad angles, messaging frameworks, and creative strategies that drive conversions.
• Write clear, structured creative briefs for the video editor/designer to execute.
• Source, recruit, and manage UGC creators to ensure a steady stream of high-quality content.
• Research competitors, trends, and audience psychology to refine ad concepts.
• Collaborate with the marketing team to align creative direction with brand positioning.
• Analyze ad performance metrics and iterate on creative strategy based on data.
• Manage and provide feedback to the video editor/designer to ensure high-quality execution.
• Stay ahead of trends in DTC, performance marketing, and paid social advertising.