Marketing Strategist - US-Based

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Requirements:

• 8+ years of experience in marketing, driving initiatives, ideation, content creation, project management, execution, and evaluation.
• At least 5 years of professional experience with growth hacking, viral mechanics, CTR/CRO optimizations, A/B testing, creative testing, and SEO/SEM, specifically targeting B2B audiences.
• Proficient in classifying and understanding customer personas to create effective marketing strategies tailored to specific customer types.
• Possess a strong analytical and data-driven background with exceptional analytical thinking. Experience in campaign measurement and evaluation is highly advantageous.
• Outstanding written and verbal communication skills, as well as perfect grammar and command of the English language.
• Ability to communicate clearly and consistently with teams through collaboration tools such as Slack.
• You must have a best-in-class, analytical and data-driven background.
• Strong analytical thinking is required.
• Experience translating analysis into action is required.
• Expertise in marketing measurement and evaluation is a strong advantage.
• Experience with writing SQL queries is preferred.
• Demonstrated ability to excel as an individual contributor and deliver exceptional results.
• Ability to work in a fast-paced, rapidly growing company and handle a wide variety of challenges, deadlines, and a diverse array of contacts.
• You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.

Responsibilities:

• Identify and implement effective strategies to attract, engage, and convert high-priority leads for our client base.
• Collaborate with the Business Analytics and Market Insights teams to derive actionable strategies and tactics that benefit the Communication, Content Marketing and Product teams in their initiatives and projects.
• Coordinate projects and initiatives, including campaign ideation, content creation, launch preparation, and evaluation, to support the growth of our expanding client base and talent community.
• Launch new experiments and initiatives, incorporating iterative improvements, while working closely with the Marketing Strategist to identify emerging opportunities.
• Facilitate productive brainstorming sessions to generate novel ideas that push the boundaries of marketing to prospective clients.
• Identify, prioritize, and advance opportunities that drive the growth of lead acquisition and retention.
• Provide input on creative briefs and projects in the context of customer journeys and user personas, and ensure they are optimized relative to the channels that each brief or project will relate to.
• Provide strategic guidance for Growth Product and Performance Marketing, and help quantify and prioritize strategic directions and initiatives across all channels and stages of the user journey, including building out specific narratives that align with user/customer expectations.
• Leverage data-driven decision-making to continuously test, measure, and optimize marketing campaigns, including A/B testing, conversion rate optimization, and ROI analysis, with a focus on creative testing.
• Ensure that the maximum amount of growth hacks and tactics are maximally infused within all Marketing initiatives.
• Monitor and report on key growth marketing metrics and KPIs, providing actionable insights and recommendations to drive continuous improvement.