Customer Retention & Lifecycle Marketing Coordinator/Manager

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Requirements:

• 2-4 years of experience in email marketing, customer retention, lifecycle marketing, or CRM.
• Familiarity with email and SMS marketing platforms (e.g., Klaviyo, Iterable, Braze, or similar).
• Understanding of customer segmentation, A/B testing, and marketing automation.
• Strong analytical skills and the ability to interpret marketing data.
• Excellent writing and communication skills with a keen eye for brand voice and customer engagement.
• Experience in e-commerce, multi-brand retail, marketplaces, DTC brands, or related platforms and industries.

Responsibilities:

• Assist in building and optimizing lifecycle marketing campaigns across email, SMS, and other retention channels.
• Help manage customer segmentation strategies to personalize communications based on behaviors, purchase history, and engagement levels.
• Support the execution of loyalty and VIP programs, subscription models, and re-engagement campaigns to drive repeat purchases.
• Work with creative, content and merchandising teams to develop compelling email and SMS content that aligns with Over the Moon’s brand voice.
• Monitor campaign performance, A/B test messaging, and recommend optimizations to improve open rates, click-through rates, and conversion rates.
• Ensure all lifecycle marketing efforts are aligned with broader marketing initiatives and seasonal promotions.
• Track and analyze customer retention metrics, including repeat purchase behavior, and customer lifetime value.
• Generate reports and insights to help identify opportunities for growth and improvement within the retention marketing funnel.