Performance Marketing Manager (Email & CRM)

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Requirements:

• 5+ years of experience in performance marketing or digital marketing with a focus on email and CRM.
• Strong analytical skills, with experience in A/B testing and data analysis.
• Proficient in marketing automation and CRM platforms.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Results-oriented mindset with a passion for driving campaign performance.

Responsibilities:

• Develop and implement performance-driven email and CRM campaigns to meet customer acquisition and retention goals.
• Analyze data and performance metrics to identify trends, optimize funnels, and improve campaign effectiveness.
• Work closely with cross-functional teams to ensure consistent messaging and branding across all marketing channels.
• Utilize A/B testing and segmentation strategies to enhance campaign targeting and personalization.
• Report on campaign performance, providing actionable insights and recommendations for continuous improvement.