VP of Lifecycle & Retention Marketing

Posted 4 days agoViewed

💎 Seniority level: Vp, 7+ years

📍 Location: United States, Canada, Mexico, United Kingdom, Australia

🏢 Company: Emails👥 1-10 Customer Service Email Industrial Internet of Things

⏳ Experience: 7+ years

🪄 Skills: LeadershipData AnalysisPeople ManagementCross-functional Team LeadershipProduct AnalyticsStrategic ManagementCommunication SkillsAnalytical SkillsData visualizationMarketingStrategic thinkingCRMCustomer SuccessA/B testing

Requirements:

7+ years of experience in lifecycle or retention marketing, with a strong emphasis on strategic leadership.
Proficiency in using marketing automation tools and CRM systems.
Strong analytical skills and ability to interpret data to drive marketing decisions.
Excellent communication and leadership capabilities.
Hands-on experience with A/B testing and optimization methodologies.
Innovative thinker with a passion for customer experience.

Responsibilities:

Design and optimize customer lifecycle marketing strategies to maximize retention.
Oversee the execution of multi-channel campaigns that nurture customer relationships.
Utilize customer data and behavioral insights to create personalized marketing experiences.
Lead a team of marketing professionals in driving program growth and performance.
Measure, analyze, and report on campaign performance metrics to guide decision-making.

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