Senior Manager / Senior Director of Marketing

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Requirements:

• 8+ years of full-stack marketing and senior leadership experience with B2C marketing, ideally in gaming, social media or technology products
• A deep understanding of and passion for MMOs
• Substantial wins in bringing products and services to market and growing them to large scale
• Experience at a successful startup with 0 to 1 launch of a new product is a plus
• Experience launching and growing new Free To Play games, MMOs, or marketplaces
• Expertise launching on Steam, EGS and other PC and console distribution platforms
• Best-in-class brand builder and storyteller
• History of launching successful grassroots, guerrilla, and viral marketing campaigns
• Experience building reporting dashboards and synthesizing data points
• Excellent spoken and written communication skills
• Demonstrated effective leadership abilities
• Success managing paid acquisition budget across multiple channels
• BA/BS degree in Business, Marketing, Engineering or related field

Responsibilities:

• Design and lead creative marketing strategy and direct the execution of all go to market activities for new MMO title
• Develop product marketing, key positioning statements, branding, value proposition, and messaging strategy
• Execute viral marketing campaigns leveraging audience and network aggregation
• Collaborate with marketing team to build grassroots marketing and community management programs
• Drive player and creator awareness, traffic, installs, retention, and revenues
• Partner with Product Management and Finance to optimize marketing budget
• Manage PR and communications with media and community
• Create and direct market, competitive and user research
• Analyze performance of marketing programs for optimization