Proven Performance Marketing Expertise - hands-on experience running high-budget campaigns on Apple Search Ads, Google App Campaigns, and Meta.
Analytical Mindset - ability to dive deep into data, uncovering patterns and recommending strategic pivots.
Strong Technical Foundation - familiarity with MMPs (Adjust, AppsFlyer, Singular), SKAdNetwork, event tracking, SDKs, and web-to-app conversion flows.
Creative Testing & Iteration - understanding of what drives ad performance with experience running A/B and multivariate tests.
Automation & Efficiency - comfortable with campaign management platforms and leveraging scripts or APIs.
Growth-Oriented Mindset - seeks better ways to drive impact and thrive in ambitious environments.
Excellent Communication Skills - ability to distill complex data into clear recommendations and collaborate with cross-functional teams.
Responsibilities:
Support multiple clients, understanding and addressing their growth opportunities and challenges.
Drive high-impact growth strategies across multiple paid acquisition channels (Google, Apple Search Ads, Meta, TikTok, etc.), with a focus on ROAS and LTV.
Execute structured experiments, analyze results, and iterate quickly to optimize performance at scale.
Manage large ad budgets efficiently, ensuring spend is aligned with strategic goals and continuously improving cost efficiency.
Collaborate with ASO, CRM, and creative teams to ensure a full-funnel approach to acquisition, retention, and revenue growth.
Develop and test hypotheses on the relationship between paid and organic traffic, minimizing cannibalization while maximizing total growth.
Partner with data and analytics teams to build dashboards, automate reporting, and surface actionable insights.
Stay ahead of industry changes and develop strategies that future-proof client growth.
Represent Phiture at industry events, sharing thought leadership through workshops, panels, and content.