Growth Marketing Analyst

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Requirements:

• 2+ years of hands-on, in-platform experience managing paid social and/or other digital media channels.
• Passion for identifying successful ad types on platforms like Meta, TikTok, and YouTube.
• Understanding of the value of quality creative and iteration.
• Experience with marketing analytics platforms such as Heap and Google Analytics.
• Proficiency with Excel or Google Sheets.
• Strong written and verbal communication skills.
• Excellent organizational skills and attention to detail.

Responsibilities:

• Manage day-to-day operations in paid digital channels.
• Launch new ads and manage budgets for Meta, TikTok, YouTube, and other digital channels.
• Execute a robust testing agenda, including creative and campaign structure.
• Own reporting and dashboard maintenance for assigned channels.
• Analyze ads performance and provide insights.
• Assist with creative strategy and collaborate on new concepts.