Sr. Data Analyst, Performance Marketing - CANADA (Remote)

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Requirements:

• Proficiency in SQL.
• Proficiency in statistical programming languages such as Python or R.
• 5+ years of analytics experience with a solid understanding of statistical concepts.
• Experience with BI tools including Sigma, Tableau, SiSense, Hex, or Looker.
• Experience in building predictive/forecasting models.
• Knowledge of platforms such as Google Ads, GSC, GBP, GA4, Facebook Ads Manager, LinkedIn, and marketing automation systems.
• Experience with paid media/paid search marketing teams.
• Ability to work independently and manage projects from start to finish.
• Ability to handle multiple stakeholders and prioritize requests.
• Strong communication skills for technical concepts with various audiences.

Responsibilities:

• Own performance marketing analytics and collaborate with product teams to enhance customers' marketing outcomes.
• Provide recommendations and actionable insights to stakeholders to drive revenue.
• Address complex problems using innovative data solutions and analytics.
• Support the development of predictive models for strategic initiatives.
• Create dashboards, data products, and ad hoc reports for performance marketing analysis.
• Develop production-ready data models using DBT for downstream analytics.