Product Marketing Manager, Community

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Requirements:

• Minimum of 2-5 years of experience in product marketing for an online community or similar.
• Experience in developing and maintaining user personas, product positioning and messaging.
• Ability to create collateral and conduct product training/demos.
• Experience in building and marketing features that enhance user onboarding and growth.
• Collaboration experience with Product, Research, Community, Product Design, Customer Success, and Marketing teams.
• Strong writing and communication skills, including presentation abilities.
• Ability to analyze data for success metrics and storytelling.

Responsibilities:

• Become an expert on the Stack Overflow product and users' needs.
• Develop clear product messaging and compelling value propositions based on research.
• Manage the launch of new features, collaborating with Product Management, Research, Design, Community, Brand, and Marketing teams.
• Liaise with other Product Marketing Managers to connect new public platform features with paid products and strategies.
• Develop marketing collateral to promote community features and benefits.
• Create user-facing training and messaging to support onboarding and drive user engagement.
• Work with Marketing on campaigns to raise awareness for Stack Overflow.