Product Manager Lead Generation - Financial Services

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Requirements:

• 3+ years in product management or a similar role, preferably in lead generation or direct response marketing.
• Proven success in driving revenue and delivering results.
• Experience with agile methodologies and tools, including internal CMS systems.
• Familiarity with email, SMS, and paid media campaigns.
• Proficiency in Microsoft Word, Excel, Google Suites.
• Familiarity with Tableau, Google Analytics, and Smartsheet is a plus.
• Bonus: Ability to read and interpret APIs or technical documentation.

Responsibilities:

• Report to the Senior Director for Solvent.com.
• Take ownership of driving lead generation and site monetization.
• Define and execute product strategy aligned with business objectives.
• Maximize revenue, enhance user experiences, and deliver high-quality leads.
• Collaborate with marketing teams on direct response campaigns.
• Work closely with buyers to ensure lead quality.
• Iterate ideas using tools and data to inform decisions.