Sr. Data Analyst, Performance Marketing - US (Remote)

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Requirements:

• Proficiency in SQL.
• Proficiency in a statistical programming language (Python or R).
• 5+ years of analytics experience with robust understanding of statistical concepts.
• Experience working with BI tools (Sigma, Tableau, SiSense, Hex, or Looker).
• Experience building predictive and forecasting models.
• Proficiency in platforms like Google Ads, GSC, GBP, GA4, Facebook Ads Manager, and LinkedIn.
• Experience with paid media and paid search marketing teams.
• Ability to work independently and lead projects.
• Capability to handle multiple stakeholders and prioritize competing requests.
• Skill in communicating technical concepts to various audiences.

Responsibilities:

• Own performance marketing analytics, working with client marketing product teams to analyze and improve marketing outcomes.
• Deliver recommendations and actionable insights to key stakeholders to help drive revenue.
• Solve difficult problems through novel data solutions and analytics.
• Support the development of predictive models for strategic and operational initiatives.
• Build dashboards, data products, and ad hoc report studies to analyze and present data.
• Create production-ready data models and schemas using DBT to support downstream analytics.