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Email Marketing - Associate Strategist

Posted 29 days agoViewed

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💎 Seniority level: Entry, 1-3 years

🔍 Industry: Digital Marketing

🗣️ Languages: English

⏳ Experience: 1-3 years

Requirements:
  • 1-3 years of experience in email marketing, ideally for a digital agency
  • 1+ years of experience working in a fully remote environment
  • Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
  • Attention to detail
  • Hands-on experience with email platforms such as Klaviyo and Attentive
  • Understanding of email best practices, including segmentation, deliverability, copy and design approaches.
Responsibilities:
  • Assist in formulating email marketing campaigns/flows for e-commerce businesses
  • Execute, monitor, and troubleshoot the aforementioned strategies
  • Launch and QA email marketing campaigns to ensure they're 100% error-free
  • Collaboration with our design team to produce quality campaign artwork that aligns with our clients' brand style
  • Leverage CRM & analytics platforms to support campaign execution (Google Analytics, Shopify, Attentive, Klaviyo, etc.)
  • Assist in developing targeting strategies based on customer lifecycle segmentation & predictive analytics
  • Analyze and track data to maximize the performance of email campaigns to achieve engagement, conversion, revenue and growth goals
  • Gather and analyze competitor email programs for insights around email strategy, targeting, promotional offers, and cadence/delivery timing
  • Continuous improvement of our service offering with updated strategies
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