Senior Technical CRM Manager

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Requirements:

• 5+ years of experience in CRM platforms (e.g., MoEngage, Braze, Iterable) serving a user base of 80+ million users.
• 2+ years of proven experience leading, mentoring, and developing direct reports.
• Strong technical understanding of HTML, CSS, and email design best practices.
• Strong understanding of email deliverability and best practices.
• Experience working with content APIs.
• Proven ability to troubleshoot technical issues related to CRM operations.
• Excellent collaboration skills across marketing, data, and engineering teams.
• A data-driven mindset with experience analyzing reports.
• Experience with data warehousing tools such as BigQuery preferred.

Responsibilities:

• Manage CRM platform (e.g., Salesforce, MoEngage, Braze) with a strong technical focus on automation and personalization.
• Drive sophisticated personalization strategies through advanced technical expertise in HTML/CSS and marketing templating languages.
• Design and implement API integrations to leverage customer data for dynamic content creation.
• Serve as a final checkpoint for QA, ensuring notifications are reviewed before deployment.
• Collaborate closely with data engineers for campaign optimization.
• Strategize, design, and optimize automated email, push, and in-app campaigns.
• Drive campaigns aimed at improving user engagement and achieving business outcomes.
• Collaborate with cross-functional teams to ensure effective campaign execution.
• Lead and manage a technical Lifecycle Analyst.