Content Marketing Associate

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Requirements:

• Bachelor’s degree in Marketing, Advertising, Communications or a related field.
• 2-5 years of experience in content marketing or similar roles.
• Strong storytelling skills with deep writing experience.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of Hubspot, digital marketing, and content distribution channels.
• Ability to work independently and collaboratively within a team.
• Strong project management skills and ability to handle multiple projects.
• Creative thinker capable of generating innovative content ideas.
• Experience in creating user stories and managing product backlogs.
• Comfort in working in a lean, agile approach-driven environment.

Responsibilities:

• Support development and implementation of a comprehensive content marketing strategy aligned with business goals.
• Create high-quality written content including blog posts, whitepapers, case studies, and more.
• Collaborate with teams to ensure content aligns with product launches and marketing initiatives.
• Report on content marketing effectiveness and adjust strategies accordingly.
• Develop and oversee integrated marketing campaigns for community safety.
• Manage diverse demand generation efforts to increase reach.
• Ensure accurate tracking and reporting of marketing campaigns.
• Engage with marketing and revenue teams for coordinated efforts.
• Craft compelling emails, landing pages, ad copy, and marketing content.
• Collaborate with sales teams to target specific accounts and personas.