Senior Manager, Marketing Operations

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Requirements:

• Bachelor's Degree is required.
• 7+ years of marketing operations experience at a fast-growing company.
• 2+ years of management experience.
• Experience operating marketing automation systems (e.g. Marketo) with a strong understanding of downstream integration with CRM (i.e. Salesforce), plus other tools.
• Proficiency in data analysis/visualization tools (Looker) is a plus.
• Excellent project management and communication skills.
• Strong analytical skills and business acumen.
• Exceptional verbal and written communication skills.
• Outstanding work ethic and sense of ownership and accountability.
• Obsessive attention to detail.
• Comfort with change in a fast-paced startup environment.

Responsibilities:

• Define the Marketing Operations roadmap, lead adoption, and review operational processes to drive accountability for Coalition’s overall go-to-market success.
• Own Coalition’s marketing tech stack; manage the strategy, evaluation, strategic implementation, and maintenance of tools and technologies.
• Lead a marketing ops team that is passionate about high quality results and collaborates cross-functionally with business and sales operations.
• Monitor and maintain data integrity and health within marketing systems of record.
• Support the execution of marketing campaigns by driving coordination across various marketing functions.
• Define lead management and scoring criteria and operationalize the process through marketing automation systems.
• Oversee the evolution of measurement framework to measure marketing effectiveness, campaign execution, and spend allocation decisions.