(Fluent Ukrainian and English) Product Marketing Manager

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Requirements:

• 3+ years of experience in B2C marketing with a track record of driving revenue growth.
• Fluency in written and spoken Ukrainian and English (C1-C2).
• Strong expertise in SEO, email marketing, and conversion rate optimization.
• Confident in analyzing metrics and making data-driven decisions.
• Experience managing small teams or collaborating closely with cross-functional teams.
• Creative mindset to develop innovative strategies for customer attraction and retention.
• Understanding of tailoring messaging and campaigns to meet customer needs.
• Familiarity with tools like Google Analytics, SEMrush, or similar platforms.
• Strong communication skills for clearly explaining ideas and presenting results.

Responsibilities:

• Enhance revenue by improving performance in SEO, email marketing, and direct channels.
• Develop and implement tailored campaigns that increase customer engagement and boost sales.
• Conduct A/B tests and experiments to optimize email open rates, landing page conversions, and customer retention.
• Mentor and guide a team of four, setting goals and tracking progress for high-quality outcomes.
• Research innovative ways to attract customers through partnerships and new content formats.
• Utilize tools like Google Analytics and SEMrush to monitor key metrics and adjust strategies.
• Analyze data and customer feedback to refine marketing strategies.
• Work closely with product and support teams to align messaging for a seamless customer experience.