Field Industry Marketing Specialist

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Requirements:

• Experience in B-to-B marketing, specifically in business software applications.
• Previous campaign management experience is a plus.
• 2-3+ years of proven marketing experience.
• Experience in industries such as Manufacturing, Construction, Energy, Aerospace & Defense, or Field Service Management is a plus.
• Ability to communicate concepts regarding enterprise software.
• Strong project management skills, along with excellent oral and written communication skills.
• Strong PowerPoint creation and editing skills.
• Strong organization skills and attention to detail.
• Solid time and project management capabilities.
• Strong business acumen and analytical skills.
• Commitment to delivering high-quality work on time.
• Enthusiasm and self-motivation.
• Ability to work independently and collaboratively.
• Ability to travel as needed.

Responsibilities:

• Develop, execute and measure a comprehensive marketing plan to drive awareness, sales leads, and pipeline.
• Research new programs and ideas for future marketing success.
• Act as the marketing 'go to' person for assigned industry/segment.
• Manage activities across all stakeholders.
• Work with the Business Development Manager and Demand Generation Team to create lead generation programs.
• Provide creative vision and project management for campaigns.
• Develop campaigns for maximum demand generation activity.
• Project manage one-off campaigns/projects.