(TA60) Digital Marketing Specialist (Cross Team)

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Requirements:

• Bachelor's Degree in Communication, Marketing, or related fields.
• 2+ Years of B2B marketing experience.
• Strong experience in creating high-quality, engaging content for diverse B2B audiences.
• A data-driven mindset with a focus on results, measurement, and continuous optimization.
• Expertise in email marketing campaign management.
• Proficiency in marketing automation technology and analytics tools.
• Ability to adapt and thrive in a fast-paced, dynamic environment.
• Resourceful, proactive, and a strong team player.
• Advanced English Level is required.

Responsibilities:

• Conduct market research, analyze trends, and define Ideal Customer Profiles.
• Develop and manage engaging marketing content including email campaigns, blog posts, and landing pages.
• Ensure continuous SEO optimization of website content to drive traffic.
• Oversee reviews across directories to maintain positive brand reputation.
• Develop marketing strategies for webinars and events to enhance brand presence.
• Utilize analytics tools to track and optimize campaign performance.
• Strategize and manage PPC campaigns on platforms like Google Ads and LinkedIn.
• Plan and execute multi-channel digital marketing campaigns focusing on brand awareness and customer engagement.