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CRM Marketing Manager - B2B

Posted 6 days agoViewed

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💎 Seniority level: Manager

🔍 Industry: Financial Technology

🏢 Company: Flagstone Group LTD

🗣️ Languages: English

Requirements:
  • Experience in driving growth through B2B lead generation.
  • Deep understanding of using and maximizing value from ESPs, preferably Salesforce Marketing Cloud.
  • Ability to contribute to the creation of an effective B2B communications strategy.
  • Experience in using marketing automation to improve processes.
  • Strong analytical skills to identify actionable insights and optimize opportunities.
Responsibilities:
  • Set communication strategy for B2B clients alongside the Senior CRM Marketing Manager.
  • Oversee creation and optimization of holistic customer journeys.
  • Use data and insights to develop targeted client experiences supporting commercial goals.
  • Create multi-channel journeys to drive acquisition and engagement for SME corporate clients.
  • Act as Subject Matter Expert in Salesforce Marketing Cloud and associated marketing tools.
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