Regional Marketing Specialist (Remote, Contract)

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Requirements:

• 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
• Proficiency in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
• Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
• A proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously.
• Curiosity to learn about new markets and a problem-solving persistence.
• Adaptable and innovative, capable of adjusting strategies as needed.

Responsibilities:

• Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
• Build a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
• Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment.
• Create project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution and facilitate ROI analysis.
• Collaborate with sales and cross-functional stakeholders to build and execute an Account-Based Marketing (ABM) program.
• Foster strong relationships with sales teams, integrating their feedback to ensure campaigns align with sales processes.
• Create and optimize audience lists using database insights and effective segmentation techniques.
• Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
• Attend and measure the success of trade shows, conferences, and smaller events.