Influencer Marketing Specialist

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Requirements:

• Strong track record in influencer marketing within the United States, with a proven record of successful campaigns.
• In-depth understanding of different social media platforms and influencer landscapes.
• Expertise in social media platforms, including algorithms, analytics, and effective utilization across channels such as Instagram, TikTok, and e-commerce platforms.
• Entrepreneurial mindset with a commercial approach to driving sales and brand growth.
• Excellent communication and interpersonal skills, fostering strong relationships with influencers and team members.
• Ability to work independently and collaboratively in a dynamic, fast-paced environment.
• More experienced candidates can be considered as Influencer Marketing Manager or Business Manager.

Responsibilities:

• Build and nurture relationships with influencers and creators on Instagram and TikTok.
• Develop and manage a network of micro/macro influencers and UGC creators to drive engagement for both paid and organic campaigns.
• Create scalable processes to efficiently expand influencer, ambassador, and affiliate programs.
• Plan, execute, and track influencer marketing campaigns tailored to the US market, covering outreach, content approval, contract negotiation, and reporting.
• Collaborate with influencers to produce creative, brand-aligned content that meets marketing and business goals.
• Manage budgets to maximize ROI on influencer campaigns.
• Establish a framework to measure and analyze campaign performance for continuous optimization.
• Stay informed on trends and best practices in influencer marketing and social media.