Growth Web Analytics Intern

View full description

Requirements:

• Experience with Google Tag Manager (GTM) and Google Analytics for digital media solutions and tracking.
• Strong foundational knowledge in HTML/CSS, JavaScript, DataLayer, and web analytics.
• Proficiency in building and managing custom triggers, tags, and variables in GTM.
• Conversion optimization experience with Optimizely, Unbounce, and WordPress, with the ability to implement, test, and refine CRO initiatives.
• Ability to work collaboratively with internal teams and communicate clearly on technical implementations.
• Analytical skills in data analysis, forecasting, goal setting, and comprehensive report creation.
• Familiarity with marketing technology and experience creating presentations for leadership and cross-functional teams.
• A collaborative mindset with the ability to act as a partner to both internal and external teams.

Responsibilities:

• Set up and manage Google Tag Manager (GTM) ensuring accurate tracking and data collection.
• Conduct marketing analysis to support growth initiatives and optimize campaign performance.
• Develop and implement custom triggers, tags, and variables within GTM tailored to business and campaign needs.
• Collaborate closely with cross-functional teams including marketing, design, development, and analytics to ensure GTM aligns with business objectives.
• Communicate and coordinate tag implementations, container merging, and migration processes to streamline tracking efforts.
• Work with the marketing team to analyze historical data and forecast annual marketing goals in alignment with overall business targets.
• Generate detailed, actionable reports to help guide data-driven decision-making across various projects.
• Leverage conversion optimization tools like Optimizely, Unbounce, and WordPress to set up, test, and implement A/B tests and other CRO initiatives that improve user engagement and drive conversions.
• Apply basic web development skills to support and implement conversion tests and optimizations across digital platforms.