Lead Marketing Operations Manager

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Requirements:

• 8+ years in marketing operations with leadership experience in driving operational strategies and overseeing teams.
• Expertise in marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
• Strong understanding of marketing funnels, lead nurturing, and customer lifecycle management.
• Proficiency in data analysis and translating complex data into actionable marketing strategies.
• Exceptional leadership and collaboration skills with senior stakeholders and cross-functional teams.
• Experience in developing scalable marketing processes, managing multiple projects in a fast-paced environment.
• A forward-thinker with a passion for marketing technology trends and operational improvements.

Responsibilities:

• Define and lead the overarching strategy for the Marketing Operations function, ensuring alignment with business goals and marketing objectives.
• Act as the marketing operations liaison to ensure seamless integration of technology, data, and processes with other teams.
• Own and optimize the marketing technology stack, ensuring effective integration to support marketing and sales initiatives.
• Manage marketing data to assess the effectiveness of strategies and campaigns, guiding data-driven decision-making.
• Oversee the execution and continuous improvement of marketing programs.