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🔍 Translation management system
🏢 Company: Lokalise
- 8+ years in marketing operations, with proven experience in a leadership role, driving operational strategies and overseeing high-performing teams or acting as a leader in your field.
- Expertise in marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
- Strong understanding of marketing funnels, lead nurturing, and customer lifecycle management.
- Strong proficiency in data analysis, using insights to drive business decisions.
- Proven ability to translate complex data into actionable marketing strategies that impact overall business growth.
- Exceptional leadership skills with the ability to communicate, influence, and collaborate effectively with senior stakeholders and cross-functional teams.
- Demonstrated success in driving change and improving marketing outcomes through operational excellence.
- Strong background in developing and optimising marketing processes, workflows, and systems for scalability and efficiency.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- A forward-thinker with a passion for staying on top of marketing technology trends and continuously seeking out new opportunities for operational improvements.
- Define and lead the overarching strategy for the Marketing Operations function, ensuring prioritisation and alignment with business goals and marketing objectives.
- Create scalable frameworks and processes that drive efficiency and performance across all marketing channels.
- Act as the marketing operations liaison across Rev Ops, IT, Product, and Finance to ensure seamless integration of technology, data, and processes.
- Influence key stakeholders to adopt operational improvements based on best practices and data insights.
- Own and optimise the marketing technology stack, including automation tools, CRM, and analytics platforms.
- Ensure all platforms are effectively integrated and aligned to support broader marketing and sales initiatives.
- Own the marketing data, from tracking and attribution to data accuracy and usability.
- Collaborate closely with the Data and Finance teams to assess the effectiveness of marketing strategies, channels, and campaigns.
- Ensure the efficient execution of all marketing programmes by overseeing systems, workflows, and process automations.
- Drive continuous improvement of marketing operations processes to enhance lead generation, nurturing, and conversion efforts.
LeadershipData AnalysisSalesforceStrategyData analysisCollaboration
Posted 2024-10-16
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