Technical Product Owner - Email

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Requirements:

• Proficient in email marketing platforms.
• Strong understanding of email automation and CRM systems.
• Experience with HTML/CSS for email design and development.
• Knowledge of email deliverability best practices and tools.
• Familiarity with email compliance regulations (e.g., CAN-SPAM, GDPR).
• Analytical skills with proficiency in data analysis tools.
• Experience with A/B testing and optimization techniques.
• Excellent communication and collaboration skills.
• Detail-oriented with strong organizational skills.
• Problem-solving mindset with the ability to troubleshoot technical issues.
• Ability to work independently and manage multiple projects simultaneously.
• Creative thinker with the ability to develop engaging and effective email content.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Adaptable and open to learning new tools and technologies.

Responsibilities:

• Own the end-to-end email strategy, including transactional and marketing automation emails.
• Build an email design system.
• Develop, implement, and optimize email workflows and campaigns to enhance user engagement and retention.
• Collaborate with cross-functional teams (marketing, development, design) to ensure seamless email integration with other platforms.
• Monitor and analyze email performance metrics, generating reports and insights for continuous improvement.
• Monitor and optimize email costs.
• Ensure compliance with email regulations and best practices, including CAN-SPAM, GDPR, and other relevant laws.
• Manage and maintain email deliverability, including IP reputation and inbox placement.
• Troubleshoot and resolve technical issues related to email systems and campaigns.
• Stay updated with industry trends, tools, and best practices to enhance email strategy and execution continually.