Marketing Content Specialist

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Requirements:

• In process of achieving a Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• 2+ years of experience in digital marketing, preferably in a B2B or manufacturing environment.
• Proficiency in digital marketing tools and platforms.
• Excellent written and verbal communication skills.
• Familiarity with manufacturing or technical industries is a plus but not required.

Responsibilities:

• Coordinate and implement social media posts and campaigns by managing and scheduling posts across various platforms to ensure engagement.
• Assist in brand development and positioning by contributing to brainstorming sessions and creating content aligned with the brand's voice.
• Support lead generation efforts by tracking engagement metrics and creating customer-attracting content.
• Participate in planning and executing go-to-market campaigns by organizing materials and coordinating with teams for smooth execution.
• Assist with special projects focused on brand storytelling and digital content creation, including writing blog posts and creating graphics.