Head of Integrated Product Marketing

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Requirements:

• 8+ years of experience in product marketing or related roles in the consumer product or media industry.
• Proven track record of developing go-to-market strategies, particularly in direct-to-consumer or ecommerce.
• Highly analytical with a data-driven mindset; experience with business intelligence tools/SQL is a plus.
• Strong leadership skills with experience managing high-performing teams.
• Experience collaborating with cross-functional stakeholders including product, data science, marketing, engineering, and business teams.
• Exceptional communication, presentation, and storytelling skills.
• Proven ability to balance strategic vision with hands-on execution.
• Passionate about technology and committed to delivering world-class experiences.

Responsibilities:

• Develop a comprehensive marketing strategy that aligns with Philo’s business goals.
• Oversee go-to-market strategy for our programmatic advertising business (B2B).
• Define customer segments using deep insights to inform product development and engagement strategies.
• Collaborate with product management, engineering, marketing, and data teams.
• Drive initiatives to improve overall lifetime value (LTV).
• Ensure successful product launches and orchestrate go-to-market execution.
• Establish and monitor key metrics for initiatives.
• Inform potential strategic partnerships and own marketing execution.
• Manage a small product marketing team.