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Senior Business Analyst

Posted 2024-11-07

View full description

💎 Seniority level: Senior

🔍 Industry: Marketing Technology

🗣️ Languages: English

Requirements:
  • Strong verbal and written communication skills, including negotiation and team collaboration.
  • Proficient in media and marketing data with a solid grasp of digital journey support for marketing initiatives.
  • Hands-on experience with marketing automation platforms such as CDP, CRM, and Analytics tools.
  • Familiarity with Software Development Life Cycle (SDLC), particularly in requirements analysis, design, coding, testing, debugging, implementation, and support.
  • Experience with at least one of the following platforms: Salesforce Marketing Cloud (SFMC), Salesforce Health Cloud, Salesforce.com, SFDC Data loader.
  • Understanding of the main components in a marketing technology stack (e.g., CDP, marketing automation, CRM hub, various data types).
  • Proficiency in Agile delivery methods.
  • Expertise in use case modelling.
  • Competence in working with relational databases and basic SQL commands.
  • Familiarity with fundamentals related to digital marketing in the healthcare industry is an asset.
Responsibilities:
  • Facilitate stakeholder requirement sessions for understanding business needs.
  • Translate business needs into task definitions which can be picked up by our teams.
  • Help discover, document and monitor client business processes.
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