Senior Data Analyst - Ad Products

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Requirements:

• 5+ years of experience in product analytics, business intelligence, or data science.
• Deep understanding of ad tech, including programmatic advertising and related platforms.
• Experience with publisher-side ad platforms like Google Ads Manager.
• Familiarity with privacy regulations like GDPR and CCPA.
• Expertise in SQL, large datasets, and cloud platforms (GCP or AWS).
• Proficiency in data visualization tools (Looker, Tableau, Power BI).
• Experience in designing and analyzing A/B tests.
• Strong foundation in statistical methods relevant to analytics.
• Familiarity with analytics engineering tools like Apache Airflow.
• Excellent communication skills and the ability to influence.

Responsibilities:

• Define, implement, and monitor key performance indicators (KPIs) for advertising business.
• Conduct exploratory data analysis to identify user needs and opportunities.
• Design, execute, and analyze A/B tests on ad products and policies.
• Communicate insights and recommendations to various teams.
• Collaborate for data quality and consistency across sources.
• Develop and maintain dashboards and documentation.