Paid Search / Digital Marketing Coordinator

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Requirements:

• Demonstrate an understanding of Paid Marketing Performance Metrics (Clicks, Cost per Click, click through rate, etc.) and the optimization measures needed to impact them.
• Have knowledge of GoogleAds, Microsoft Ads, Google Analytics, Merchant Center Next & SearchAds360.
• Possess strong problem-solving & creative thinking skills.
• Be proficient in Microsoft Excel.
• Must be able to work US business hours.

Responsibilities:

• Create Campaigns, AdGroups, Keywords, Negative Keywords and Ads for paid marketing platforms including Google, Microsoft/Bing and META.
• Complete account health checks.
• Review large data sets to identify opportunities for keyword expansion, negative keywords, and overall account optimization.
• Pull data from platforms like Facebook, Google & Amazon for weekly reporting.
• Review & take action on disapproved products in Google, Microsoft/Bing, and META.
• Leverage 3rd party tools such as ChatGPT to improve work efficiency.